Central Texas Bee Rescue Student Project

Central Texas Bee RescueC Logo
Central Texas Bee Rescue logo co-created with Professor Jill Brockmann/ ACC students)

Central Texas Bee Rescue Student Project

Central Texas Bee Rescue (CTBR) is an organization in Austin, Texas who are dedicated to saving honeybees. (They are currently doing business under the name of American Honey Bee Protection Agency, AHBPA). Austin Social Media students partnered with Central Texas Bee Rescue during the 2013 summer session (May- August 2013) to support the organization’s social media strategy. Our collaborative effort provided the agency with an updated WordPress website, a blog, a Facebook page, a Twitter account, and a new Pinterest page during the summer session 2013. The students also assisted with augmenting the social media strategy for a “First Annual Honey Harvest” event, a collaboration between the  Central Texas Bee Rescue, The W Hotel, Whole Foods, Block21 and many others for the “The First Annual Honey Harvest” held on June 13th, 2013. The student project was facilitated by Professor Brockmann.

CTBR (AHBPA) Website and Blog

The students collaborated to write blog posts for the website.

Here is  post #1 that I contributed to Central Texas Bee Rescue blog on their website.


A post by Duane Pool on Central Texas Bee Rescue website for a student project.

This blog post was dedicated to the FDA’S oversight of agri-business’s research when it comes to pesticides and their impact on honey bees.

 Battle for Survival

Here is post #2 post that I contributed to CTBR’s blog on their website.


This blog post was dedicated to the plight of the honey bee.

Battle for Survival/ Blog Post by Duane Pool


Check out the Central Texas Bee Rescue Facebook page created by students!

Do the Honey Bee Dance!

The student’s content contributions consisted of topics ranging from recipes using honey to current issues addressing the effect pesticides have on honey bees.

Image Credit: Duane Pool


I was also tasked with creating a Pinterest page for CTBR as a solo project.

Check out the Central Texas Bee Rescue Pinterest page by Duane Pool

Central Texas Bee Rescue Pinterest Page by DP

I researched and included a variety of content from beautiful images of honey bees, delicious honey images, to fun bee facts and vintage bee art history.

Bee Logo

Students collaborated with Professor Jill Brockmann to create a Central Texas Bee Rescue Logo. This logo is still being used in many different formats by the CTBR. (AHBPA).

Central Texas Bee RescueC Logo
Central Texas Bee Rescue logo co-created with Professor Jill Brockmann/ ACC students.

Has to be one of the best logos ever, right?


A Twitter account was created  for CTBR and students embarked on tweeting away!

Central Texas Bee Rescue Twitter Page by students.

Student tweets for @CTBTBeeRescue and the @WHotel for the “First Annual Honey Harvest.”

Tweets that were twittered included hashtags like #SaveYourBees and #FeralHoney.

Product Launch for CTBR and The W Hotel

An event was held on June 13th,2013 courtesy of the W Hotel in Austin to launch a new honey product for CTBR. The W Hotel was also launching their very own bee apiary on top of their hotel to produce honey for their dining customers as a sustainable business practice. Central Texas Bee Rescue was a crucial resource as a co-collaborator assisting the W Hotel set up their rooftop apiary.

Students created an event page on Facebook for “The First Annual Honey Harvest”

Event page on Facebook for “The First Annual Honey Harvest”

W Hotel and Central Texas Bee Rescue Collaboration

The W Hotel social media team created a video for the “First Annual Honey Harvest” event. Check out the video co-created by their team celebrating the collaboration and event.

It really is worth watching.


Video Credit: High-Rise Honey: The Block 21 Rooftop Apiary from Rightfrog Productions on Vimeo.

Here is more about Block21.

They did a wonderful job promoting the event.

First Annual Honey Harvest

A lot of students turned out for the “The First Annual Honey Harvest” event.Hashtags were tweeted including #FeralHoney and #SaveYourBees


A limited t-shirt design was created byProfessor Brockmann for the event.


An event attendee wore a t- shirt to support “The First Annual Honey Harvest” at the W Hotel to celebrate!


Professor Goldsmith’s beehive hair do’s were the fashion statement at the “The First Annual Honey Harvest”event.


Voted best dressed at the “The First Annual Honey Harvest” event.


Professor Brockmann- Project spearhead and tribe leader!

Central Texas Bee Rescue at The W Hotel for the

Central Texas Bee Rescue at The W Hotel for the “First Annual Honey Harvest”

Texas Press

The collaboration between CTBR and the W Hotel word did get around and got a lot of the press’s attention. A lot of press picked up the story during the event and over time.

Texas Monthly

Check out Texas Monthly’s Article

A Texas Monthly article about Central Texas Bee Rescue and the W Hotel.
Texas Monthly picked up the story on the collaboration between Central Texas Bee Rescue and the W Hotel.

Media Coverage Includes

The event was also covered by news giants on the evening news.

Here are some listings from different news sources that covered CTBR and The W Hotel collaboration over the summer of 2013.

News sources that covered CTBR during the student project.


Check out the Chronicle!

The Chronicle features “Honey, I’m Home- The bees of Block 21 get busy on top of the W” BY MM PACK, FRI., MAY 17, 2013

Here is a terrific quote from the article written by MM Pack for the Chronicle in the article “Honey, I am Home!”

“Beau Armstrong, CEO of Stratus Properties (developer of Block 21), the idea of rooftop bees was conceived and implemented by beekeepers of Central Texas Bee Rescue, the City of Austin, and the W’s “green team,” spearheaded by Forager/Food Buyer Valerie Broussard and Director of Beverage and Food Sean Bradshaw. “Like many good things, it was a collaborative effort,” Armstrong says. “Installing the apiary is another step in our continuing journey to be leaders in sustainable practices.”

The event and the project was a positive demonstration of what can be accomplished when businesses co- collaborate with a commitment to raise awareness about sustainable business practices,  ecology, and the benefits of partnering with education and the community.

Thanks to Central Texas Bee Rescue, The W Hotel, Block21The Chronicle, Texas Monthly, Whole Foods, RightFrog Productions, Professor Brockmann, Professor Goldsmith, my fellow student contributors, all fellow bee lovers, the local Austin community, Facebook, Twitter, and Pinterest for an enriched social media learning experience.