Central Texas Bee Rescue Student Project
Central Texas Bee Rescue (CTBR) is an organization in Austin, Texas who are dedicated to saving honeybees. (Currently, they are doing business under the name of American Honey Bee Protection Agency, AHBPA). Austin Social Media students partnered with Central Texas Bee Rescue during the 2013 summer session (May- August 2013) to amplify the organization’s social media strategy.
Our collaborative effort provided the agency with an updated WordPress website, a blog, a Facebook page, a Twitter account, and a new Pinterest platform during the summer session 2013. The students also assisted with augmenting the social media strategy for a “First Annual Honey Harvest” event, a collaboration between the Central Texas Bee Rescue, The W Hotel, Whole Foods, Block21 and many others for the “The First Annual Honey Harvest” held on June 13th, 2013.
Professor Brockmann facilitated the project for social media students.
CTBR (AHBPA) Website and Blog
The students collaborated to write blog posts for the website.
Here is post #1 that I contributed to Central Texas Bee Rescue blog on their website.
This blog post was dedicated to the FDA’S oversight of agri-business’s research when it comes to pesticides and their impact on honey bees.
Battle for Survival
Here is post #2 post that I contributed to CTBR’s blog on their website.
This blog post was dedicated to the plight of the honey bee.
Check out the Central Texas Bee Rescue Facebook page created by students!
The student’s content contributions consisted of topics ranging from recipes using honey to current issues addressing the effect pesticides have on honey bees.
I was also tasked with creating a Pinterest page for CTBR as a solo project.
Check out the Central Texas Bee Rescue Pinterest page by Duane Pool
I researched and included a variety of content from beautiful images of honey bees, delicious honey images, fun bee facts and vintage bee art history.
Students collaborated with Professor Jill Brockmann to create a Central Texas Bee Rescue Logo.
This logo is still being used in many different formats by the CTBR. (AHBPA).
This is one of the best logos ever, right?
Check out Part Two of “Bee Rescue” here!
The event and the project was a positive demonstration of what can be accomplished when businesses co- collaborate with a commitment to raise awareness about sustainable business practices, ecology, and the benefits of partnering with education and the community.
Thanks to Central Texas Bee Rescue, The W Hotel, Block21, The Chronicle, Texas Monthly, Whole Foods, RightFrog Productions, Professor Brockmann, Professor Goldsmith, my fellow student contributors, all the fellow bee lovers, the local Austin community, Facebook, Twitter, and Pinterest for an enriched social media learning experience.