Social Media Communications
Social Media Communications entail electronic communication ( ex.) Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
Social Media platforms and applications are computer-mediated technologies that allow individuals, companies, NGOs (non-profit organizations), governments, and other organizations to view, create and share information, ideas, career interests, and other forms of expression via virtual communities and collaborative networking.
Content Strategy refers to the planning, development, and management of content—written or in other media.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Content Management Systems
A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content.
Social Media Platform
A social platform is a web-based technology that enables the development, deployment and management of social media solutions and services. It provides the ability to create social media websites and services with network functionality.
Social media has brought about a shift in customer service impacting how we communicate and connect with each other that requires companies to rethink how they interact with customers. Social customer service is rapidly becoming the new, critical channel to drive satisfaction and loyalty.